Focus Group

Benefits

In depth

Speak length

Qualitative

Participate

Negatives

Time consuming

Volume of people

Quality

Potential for blas

Focus Group Questions

First impressions

Smell

Texture

Taste

Visual impression

Quality and cost

Produce a support sheet

Consider

Style

Content

Message

Interest, etc.

We also created a Form in Google Forms, we put a list of questions into the Form and the worked on the layout and design, these questions were about the age of people. gender, their name, where they are studying, etc.


Short Video discussing different types of biscuits in a focus group.